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Ryan Reynolds Named Face of Hugo Boss Fragrances

By Alexis Sezar on February 12, 2010

Ryan ReynoldsHOLLYWOOD, Calif. — Ryan Reynolds never smelt better!

The 33-year-old actor has been named the newest face for Hugo Boss Fragrances, the brand announced Friday.

"Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives," Reynold's told Women's Wear Daily.

"We're delighted to be working with Ryan as the face of the new Boss fragrance as he perfectly captures the ethos of the brand," added Hugo Boss' global marketing director Thomas Burkhardt. "He is stylish, dynamic and confident with a tenacity and determination that make him an ideal role model of modern success."

Hugo Boss Fragrances has yet to release any additional details, but a brand spokesperson told People that Reynolds will represent two new as-yet-unnamed scents under the classic Boss line.

Reynolds will now be seeking bragging rights at home. His wife, actress Scarlett Johansson, is the face of Dolce & Gabbana's scent Rose The One.

Also see: Ryan Reynolds Pictures

News: 
Hollywood Gossip News
Celebrity Fashion and Style
Ryan Reynolds News

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