HOLLYWOOD, Calif. — Mike "The Situation" Sorrentino will soon be competing with the Ed Hardy brand developed by Christian Audigier.
The Jersey Shore star is teaming up with Dilligaf by Bohica Bill to launch a couture line, described as "high-quality wearable art." Sorrentino's clothing line will feature his own fresh artwork and the brand's signature and obscure acronym, Dilligaf.
Debuting next month, the line will be available online at www.dilligafusa.com and in retail stores nationwide, including Dilligaf's signature stores in New York.
"Mike 'The Situation' embodies our irreverent approach to life," said Jodi Massry, president, Dilligaf by Bohica Bill. "He lives the 'let's not take things so seriously' mentality every day. Dilligaf's followers and the Sitch are kindred spirits. Anyone who watches his show knows that he is all about living life to the fullest and enjoying every day."
"We approached him because we knew we would be a perfect fit," added Massry. "His style is unparalleled, his creativity unending! We are thrilled to have formed this partnership. Amazing things are happening for us! Just watch!"
Dilligaf by Bohica Bill was launched in 2003.
This is the latest new business venture for Sorrentino, who released a rap single last week, aptly titled "The Situation."
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