Giada De Laurentiis Pictures: Giada De Laurentiis attends the Marchesa spring 2011 fashion show during Mercedes-Benz Fashion Week at Chelsea Art Museum on September 15, 2010 in New York City.
British born Georgina and Keren met at Chelsea College of Art and Design in London. Georgina, a 2001 graduate of the Wimbledon School of Art, began her career as a costume designer. Keren graduated from Brighton Art College in 2000 and subsequently focused on print and embroidery design. Georgina’s draping and design expertise paired with Keren’s textile creations resulted in a business partnership and the establishment of Marchesa in 2004.