HOLLYWOOD, Calif. — Lauren Conrad's new reality show has been rejected by MTV.
"It was a great attempt but it just didn't feel like a perfect fit for us now," the network's head of programming, David Janollari, told Entertainment Weekly Friday.
MTV first announced plans for the new series last fall. The plan was to bring the former Laguna Beach and The Hills star back to the network in a show focusing on her growing fashion line.
Janollari said Conrad had already filmed the show's pilot.
"There were talks about whether we could somehow manage to put together a special based on that footage," he said, "but that's also a big question mark based on her interest in that and the finances."
The MTV exec remains open to working with Conrad again. "We love her! We would love her on our network," said Janollari.
Conrad, 24, expressed her disappointment after the news broke, telling EW in a statement that the two sides disagreed on the show's subject matter.
"We sold a show to MTV, filmed it and are really proud of the final result. MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life," said Conrad, who is currently dating actor Kyle Howard.
"We agreed going into the project that this show would be an aspirational one, focusing on my career and my goals and not my personal relationships," she added. "We delivered the show that we sold and are sorry MTV didn't feel their viewers were savvy enough to appreciate it."
Also see: Lauren Conrad Pictures
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